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Serifs are the little “feet” at the end of the letter, which makes them look a little more old-fashioned. They are very versatile and look great with any kind of design, but work especially well with vintage, elegant or classic designs. Check out the three accountant logos above and how they communicate their brand personalities. The lion logo for Orthrus Ventures is classic and reliable, while the Tidy Finance logo seems modern and cool. However, if fun and approachable is what you’re going for, let Hot Toast inspire you with its bright color and whimsical illustration. The hardest part of the design process can be the search for logo inspiration.
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The root of your story lies in answering the 'why,' and this gets translated into colors, typefaces, and the overall design of your logo. The original company logos and letterheads used simple typography. And soon after the company was founded, one logo redesign introduced Mickey Mouse, who would be a part of the logo for many years. And eventually, the lettering changed from simple, clean typography to the less-clear, personal handwriting of the company’s founder. Did you know Justin Bieber isn’t allowed to buy a Ferrari because of his reckless driving history?
The best MLB logos – 8 iconic designs from the world of professional baseball - Creative Bloq
The best MLB logos – 8 iconic designs from the world of professional baseball.
Posted: Thu, 02 Nov 2023 07:00:00 GMT [source]
Logo Design Tips & Guides
With minimalist logo designs on the rise, many companies reduced their logos to wordmarks in the past years. Colour is an important part of branding, but it can sometimes be a distraction, and one that can make it difficult for a client to consider the basic concept of the logo. Leaving colour until later on in the process can allow you to focus on the idea of your logo design itself rather than on an element that’s usually much easier to change. Because your logo is such an essential part of your brand, you want to make sure it’s done well.
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Why wait, when you can have the best logo maker or logo designer to spin magic for your business brand. In FedEx’s case, the hidden arrow was also the result of a little luck. The team FedEx hired created more than 200 logos during the design process. And it was only when looking at these various designs that someone came up with the idea of introducing an arrow into the typeface. The best logos are beautiful, versatile and most importantly, memorable.
Instead, the brand sets itself apart by living its mission to end fast fashion. It designs simple clothing that doesn’t cater to changing fashion trends — the basics use colors that never go out of style and typically feature only the brand’s logo. If you’re not aware of the arrow in FedEx’s logo, then prepare yourself—there’s no going back from this one. At first glance, it’s a wordmark set in bold Futura, the iconic geometric typeface designed by Paul Renner in 1927. In the modern branding marketplace, a static logo that sits quietly in the corner of a finished piece of design is often no longer enough.
These over-the-top claims were probably just a flashy way to win Pepsi’s business. But that doesn’t mean Arnell Group designed an unsuccessful logo. In 1971, Nike paid designer Carolyn Davidson $35 to create its logo. By 1998, Nike’s logo was so famous that 97% of Americans recognized it as a symbol of athleticism. And more than 50 years after its introduction, the Swoosh remains one of the most famous logos in the world. Wider branding elements, including the famous glass bottle, have also helped reinforce the logo’s memorability.
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The classic IBM lettermark designed by Paul Rand uses thin lines to represent the speed and efficiency of their computers. The company has since embraced Rand’s vision for a playfully versatile design by incorporating a number of variations to the lettermark into its official logo style guide. In place of representational imagery, abstract logos create their own original symbols through shape language. Geometric styles lend themselves to logos that are orderly and precise. Organic shapes, on the other hand, create logos that are fluid and expressive. All in all, you will be forging a path all your own with an abstract logo.
Even in industries where there are standards and common norms for designs, your logo should always aim to stand out from the pack as much as possible. Now that you’ve read our tips for designing logos that don’t suck, leave a comment below and let us know what you think of your own work in this area. That’s what I love about this logo, the use of negative space is so subtle. Most people in the U.S. see the FedEx logo daily or weekly for years as it drives by on the side of countless trucks and they never even notice the arrow. As a consultant or coach, your logo needs to show the world that you know what you’re doing. And as we mentioned above, a consultant has to have confidence, experience and knowledge of the area they’re consulting in.
As you’re designing logos, consider whether or not your design is generic or unique. Remember, your first idea is typically your most generic (it’s also everyone else’s first idea). Try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further. You could also experiment using a logo maker tool—an online app that asks you a few questions about your business, and suggests logo ideas and concepts that fit your brand.
Reducing an idea down to an elemental symbol is often the toughest part of the logo design process. Handing off your finished logo design and leaving the brand to use it as it sees fit can be a recipe for disaster. You should aim to provide the client with a style guide offering clear, thorough guidelines of how they should (and shouldn't) use your logo design.
Young companies like to have a modern logo design to connect with their audiences. It has also led the way for well-established brands to redesign their old logo with a touch of modernism. Timeless logos focus on quality over quantity, removing many of the unnecessary elements and crazy ideas and focusing on what works. This means focusing exclusively on your brand’s core ideas and values to uncover the most effective way to transmit them without unnecessary clutter.
Franco Grignani, a well-known and respected Italian artist, was on the judging panel for the competition. However, the story goes that Grignani was so disappointed with the quality of the entries coming in, that he snuck in a submission of his own using the pseudonym “Francesco Saroglia”. We’ve put together a list of ten logos that exemplify these values and put the rest of the world to shame.
Criticism is therefore no longer an occasional annoyance or something that might come only from professionals. It's something that anyone working on a relatively high-profile rebranding exercise should be ready for. As VR trends continue to evolve, more advanced immersive brand experiences are becoming increasingly accessible.
Whatever you focus on, a big part of your role is helping clients become their best selves in that area. You help identify what’s wasting their time and resources and getting them on track to a leaner, goal-oriented mindset. Show them you’re focused on cutting their costs and rewiring their resource use from the get-go with a logo that gets right to the point. Use this kind of logo if you want to highlight your academic credentials or your commitment to tradition. So we’ve already established that expensive-looking logos, logos that build name recognition and logos that promise success are great logos for consultants. Some logos manage to pull off all three by drawing inspiration from the logos used by elite universities.
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